"Set your sights on the goal and persevere" ​

Chairman Li Jinyuan rewarded the IT team and outlined a new chapter in the globalization strategy ​

2025-05-06 09:30:00 ​

On May 6th, during Tiens Group’s core leadership work meeting, Chairman Mr. Li Jinyuan personally awarded a cash bonus of 50,000 yuan to the IT team, recognizing their outstanding contribution to the group’s operations. The team successfully launched the “Network Digital Dashboard” feature ahead of schedule during the May Day holiday, demonstrating dedication and resilience in the face of challenges. It is reported that the group allocated a total of 150,000 yuan in rewards for the IT team, with this being the first installment. The bonus has already been distributed to each team member.

On that day, the atmosphere at the award ceremony was vibrant, and the entire company felt greatly encouraged. The decision to reward the IT team was not only a recognition of their efficient execution, but also a vivid reflection of Chairman Li Jinyuan’s management philosophy: “goal-oriented and talent-driven.” Chairman Li emphasized that clear strategic objectives, precise talent selection, and strong team collaboration are the driving forces behind the group’s third wave of entrepreneurial growth. He outlined his guiding principles as “locking in targets,” “choosing the right people for the right tasks,” and “persevering without ever giving up,” injecting unstoppable momentum into Tiens Group’s continued development.

Chairman Li Jinyuan personally presented bonuses to the IT team

“There may be various approaches, but the goal must remain unchanged. Once the goal is set, no matter the difficulties or setbacks encountered, we must pursue it with unwavering perseverance and an invincible spirit.” Chairman Li Jinyuan repeatedly emphasized the importance of clear goals during the meeting. As the guiding beacon of enterprise development—especially in a globally competitive environment—clear objectives strengthen organizational resilience and help teams remain focused amid complexity. He urged all members of Tiens to embrace a strong sense of ownership, deepen their commitment and responsibility to the shared mission, and stay anchored to the group’s overarching development blueprint. With firm resolve, high standards, and strict discipline, Tiens must pursue its goals with a never-give-up attitude, aiming for victory across great distances.

Chairman Li Jinyuan will award bonuses to every member of the IT team

Talent Philosophy: Choosing the Right People for the Right Roles and Building a Strong Talent Pipeline “Choosing the wrong people leads to the wrong outcomes; choosing the right people ensures the right results.” Chairman Li Jinyuan views talent as a critical resource for the group’s development and strongly advocates for management to lead by example—fulfilling their responsibility to build strong teams and lead them effectively. He emphasizes the importance of selecting young talents who possess ideals, ambition, vision, belief, and conviction, and of strengthening the construction of a well-structured talent pipeline. “Choosing the right people and doing the right things” is not only a standard for talent selection, but also a core methodology driving high-quality organizational development. Under Chairman Li’s visionary leadership, the group has established a scientific and systematic talent development framework. By enhancing organizational capabilities, the group is cultivating a high-caliber international team equipped to tackle tough challenges and meet the evolving demands of the business. At the same time, talent serves as a lever for driving innovation in management, sustaining cultural heritage, and implementing strategic initiatives—empowering Tiens’ people to not only build the group’s core competitive edge but also contribute to the broader landscape of national and global business.

Chairman Li Jinyuan takes a photo with IT team members and management

Spiritual Totem: The “Tiens Warrior Spirit” of Perseverance and Team Synergy ​

“In business, as on the battlefield, only those who persevere and never give up will meet at the summit,” said Chairman Li Jinyuan, who likens the spirit of Tiens to “a tenacious pine growing on the edge of a cliff.” Reflecting on Tiens Group’s 33-year journey—from enduring major setbacks to achieving rebirth and expanding to 224 countries—each milestone of success underscores Chairman Li’s unwavering determination and perseverance, as well as the indelible warrior spirit of unity and collaboration shared by all Tiens people. Chairman Li calls on company executives to maintain combat readiness through regular self-critique and continuous self-renewal, using “high standards and strict discipline” as a force for growth. This culture of introspection and continuous improvement has enabled Tiens to remain agile and responsive to the market across all three phases of its entrepreneurial evolution.

Chairman Li Jinyuan

Global Expansion: Powered by Digital Innovation, Building a “Sun Never Sets” Business Empire ​

In response to a new wave of globalization driven by the digital age, Chairman Li Jinyuan has proposed a refined “one country, one policy” operational strategy. The plan includes integrating high-quality, locally sourced Chinese herbal ingredients into 200 products across 20 major product zones, and leveraging blockchain technology to implement a “one product, one code” traceability system. From raw material sourcing and technological innovation to transparent product origins, this initiative aims to create a trusted brand “ID card” and lay a solid foundation for digital transformation—paving the way toward a global, 24/7 business presence. Chairman Li revealed that Tiens Group has plans to establish six overseas publicly listed companies. Moving forward, the company will harness a global talent pipeline and digital tools to expand brand influence across even more countries. This strategic layout not only enhances the group’s global competitiveness, but also reflects Tiens' long-term vision of deeply cultivating international markets and co-creating value with partners worldwide. From rewarding high-performing teams and building a structured talent development strategy, to launching cloud-based stores and driving exponential growth through user referrals, and from bold talent selection to the grand blueprint of a global “sun never sets” enterprise—Chairman Li Jinyuan is propelling Tiens toward the peak of its third entrepreneurial leap with iron resolve and visionary leadership. In this forward-looking campaign, goal orientation serves as the blade, the talent philosophy as the shield, and the indomitable spirit of perseverance as the ultimate key to Tiens' ambition of becoming the “Olympic champion of global social e-commerce.” The future has arrived—watch as Tiens opens a bold new chapter in its globalization strategy.